Category: Social Media

Social Media Button

Adding Social Media Buttons to Your Website

Social Media

Having visible social media buttons on your website is not just an option any more. Users are increasingly turning towards social networking sites to gain information about different brands, and trust the user reviews on those sites more than the client testimonials on your official website. While you may already have a business account on all major social media websites, you have to make social media buttons more prominent if you want to encourage people to find you on Facebook, Twitter, G+, YouTube, Pinterest, and similar websites.

You can use social media to interact and engage with customers, to gain their trust, and to advertise your products. Social media websites are a proven tool to boost sales and to increase market share. By adding social media buttons to your web design, you will still use your website as a focal point of your marketing strategy, and can still utilise social media to its fullest potential. When it comes to web design, you can use social media buttons.

Place the Buttons in Header/Footer

Most web designers place social media buttons in the header/footer with a “follow” icon. Usually, in such web designs the headers and footers on all pages contain the buttons.  This is a tried and tested way to improve the visibility of social media buttons in your web design, and to integrate your social media profiles with your website.

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Social Media Marketing

Grim, Tough Questions About Whether Your Social Media Marketing Campaign Works

Social Media

We have to admit, we flinched a little when we read, 10 Questions for Social Media Measurement Success. We know that a lot of ecommerce marketing right now is more enthusiasm than follow-through. Most web marketers still think in terms of ‘just push that message out to the public and they’ll click the link – something good is bound to happen, right?’

Well, actually, no. Even big companies are discovering that social media saturation only takes you so far. For instance, in 2010, Proctor & Gamble knocked themselves out on the biggest viral marketing campaign ever with actor Isaiah Mustafa making videos in a bathroom set and posting them on YouTube. The web audience laughed, sighed, applauded… and didn’t buy a single bottle of Old Spice. Thanks for the free entertainment, P&G!

Another example is more recent, clothing retailer GAP’s logo stunt… they changed their official logo to some bland plain text, and released the announcement to the media. Then retracted it in about 48 hours. Good thing, they generated some murmurs in the web for a weekend, they didn’t have to spend a lot of money, and it was out of our faces before we knew it. But most people’s reaction was “Who cares?” Well, that’s not what you want your customer to say about your products.