SEO – Xeplin Development

Understanding Search Types for SEO

March 16, 2021 SEO

Everyone uses search engines for everything now. Finding a local business. Researching a holiday destination. Figuring out how to fix something in the house. And it’s tempting to think of all ‘search’ as the same. But it’s not quite that simple, and for those businesses that truly understand search, their…

Understanding the ‘Plumbing’ of SEO – How it Works

October 14, 2020 SEO

There are a lot of things in the world that we don’t fully understand, but that need to work so that our lives can go on. Things like Wi-Fi and the reliable supply of water and electricity are just a few examples of goods and services that only a small…

Understanding the Language of SEO

May 3, 2020 Business SEO

Have you ever been to a doctor or spoken to a tradesperson who just talks in jargon? That habit can lead to poor communication, as well as leaving you feeling like you don’t understand what the expert is saying or what they are advising. It’s the same in search engine…

Latest Tactics To Boost Your SEO Results

March 21, 2020 SEO

By its very nature, SEO is a constantly evolving field, with both the search engines and website owners continually looking for ways to improve. Whether that is the quality of search engine results on the part of Google and others or with webmasters using the latest techniques and tools, according…

Top 5 SEO risks you should avoid

October 31, 2019 SEO

Developing a strong SEO strategy can be difficult, especially if you don’t have a lot of experience or a strong digital marketing background. However, there are some things that you should always do, and some things that you should avoid at all costs. There are quite a few SEO mistakes…

What does Site Based SEO Involve?

February 13, 2017 SEO

Your site based SEO or on-page strategy is the foundation for your Internet marketing success. Your strategy should follow a strict methodology. It should incorporate web page optimisation to give your users and the search engines a clear picture of what is on offer at your website – your product…

Some Of The More Colorful Terms From SEO Jargon

January 17, 2013 SEO

In perusing SEO literature (by gumbo, there’s a lot of you pecking away out there!), we like to stop and ponder a meme, phrase, or bit of jargon we encounter within the context of the SEO world. Search Engine Optimization has actually started to gain a culture now, and this…

Will Google’s Reign Of Terror Over SEOs Ever End?

June 24, 2012 SEO

Once upon a time, Google and SEO were at a relative truce. Then Google began swatting at black-hat SEO tactics. Then gray-hat SEO tactics. And now, it just hauls off and clobbers everybody, damn your hat color. The latest news on the Penguin update is just par for the course.…