Have you ever been to a doctor or spoken to a tradesperson who just talks in jargon? That habit can lead to poor communication, as well as leaving you feeling like you don’t understand what the expert is saying or what they are advising.
It’s the same in search engine optimisation. As a fairly new industry, the terms are not used in common language yet. And because SEO is highly specialised, it has developed it’s own array of terms, phrases and shorthand that its own experts understand.
But SEO isn’t just for experts. Businesses of all kinds rely on SEO to ensure that their services are placed well on Google search results. And even for businesses that want to get some professional help with their SEO for their website(s) it helps to know the terms so you can ask informed questions when you interview people or companies for the role.
We’ve collected some of the terms you should know right here and made the explanations simple and easy to grasp so you can get up to speed quickly.
‘Google My Business’ Listing – possibly one of the most important and cost effective things any business can do (if they haven’t already). This listing is free to all local businesses and allows businesses to be found more easily in search, to add their location, be found on Google Maps and add their opening hours and contact information so that when a customer searches for them by name, that information appears in the search results.
